SMS marketing already have a pre-existing relationship with the customer, which is why the phone numbers are easy to get. Despite this, email to sms marketing can seem somewhat invasive to many individuals. That is one reason many companies ask customers if it is acceptable to contact them via text messaging. Some customers can be especially annoyed by this form of marketing if they are not asked and their service provider charges for incoming messages.
Although SMS marketing is relatively new, some companies point to several advantages of the method. First, it is a cheap and quick way to reach many individuals at the same time. Second, often these customers already know the company and a text message can seem very personal. Third, unlike mail, which sometimes remains unopened, every recipient will likely open the message at the very least. These advantages have led to a response rate of 15% to 80%, depending on the industry.
SMS marketing can be sent according to your convenience and it won’t immediately disappear like emails and other means of communications. So, by SMS marketing, your text message reaches the target market within seven seconds and you will receive immediate response for your announcement, offer or message. It also helps in building new relationships and regular text messages will keep you in contact with existing customers and so brand loyalty is maintained.
Advantage of SMS marketing over email marketing is where SMS is considered more spam free compared to email. SMS delivery is more certain than email where it mostly end up as junk mail. Most important advantages of SMS marketing is instant delivery of messages, no technical training or skills are required to use the software, Bulk SMS marketing software is secure, and easy to use utility with user friendly GUI interface.