In this post I wanted to touch on what I feel are 6 vital elements of book marketing that you really must implement in order to acim sales. It’s easy to sit back and wait for sales of your book to come in via traditional channels. Maybe you’re expecting for your book publisher to sell your book for you or your self published book has been submitted to online directories. Chances are you’re not going to see a great deal of sales that way. By implementing just one of these tactics you should see a significant increase in sales – combine all of them and I you’ll be certain to increase your chances of selling more books.
You don’t have to hire an expensive public relations firm to get yourself into the media and sell more books. In fact it’s a lot easier than you think when you know how. Public relations is about creating a story that a newspaper, magazine, radio or TV journalist will see as news worthy. Let’s say you’ve written a book about health. Do you have an example of how your book has helped someone overcome a condition and helped them with their lives? This would be a great case study for the media – they love ‘real life’ stories. Maybe you’ve written a book about helping babies overcome sleep problems. Do you have some interesting statistics that a newspaper would find interesting, or is there something in the news that would directly relate to your book. Always be on the lookout for ways to get your book out there, but position yourself as an expert on your topic rather than simply be out to get sales. The media will simply ignore you if they think you’re out to promote your book, you have to have some information of value. Offer your local or national news ‘7 Top Tips on’ your subject and send them across. Talk to the editors, get to know the local news and become someone who they go to. It’s then a case of ‘dropping in’ your web site address and promoting your book after the story.
It’s very easy to get a mate to put up a web site for you, or to buy a freebie package online and expect to sell your book. But I’m afraid I’m going to have to be honest with you here – it’s not going to happen. There are a few reasons for this and it’s based on years of experience. Number one, most web designers don’t know how to market, they don’t know how to bring visitors into your web site and most of all, they don’t know how to ‘convert’ a visitor once they get there, this means – when someone arrives at your web site, does it say, look and feel right for the person to buy it. Don’t worry, I’ve spent many years with online without testing variations of headlines etc and it’s cost me money. By investing properly in your book with someone who knows not only how to give you a good web site, but who can also help you market your book, you’ll sell far more diets and the free vs paid ratio becomes clear. You want sales and this comes from this special three-pronged approach that’s tried and tested. You’ve put the hard work into your book, you’d had it published, now you don’t want to fall at the last hurdle and be frustrated with no sales.
This has been a bit of a gem for me over the past couple of years and you can get a great deal of interest from people who are already chatting in web site forums about the topic of your book, but you have to be careful. Spamming is a big problem for a lot of forum owners, including me for some of my web sites. You have to be genuine and go and provide good quality information to people who need it, but a lot of the time you’ll be able to add your details and web site address into the signature of your profile so that every time you post, a link will appear at the bottom. Not only will you be interacting with your target audience, you’ll be generating confidence in them which is huge if you want to create a buyer who trusts you. So, my advice would be to go and find some forums on your topic, create some accounts and spend a few hours a day replying to people offering good quality information.
4. Lead Generation – Eh? What’s That?
Things have really changed over the years when it comes to marketing, especially online. These days you can’t just expect the majority of people to just visit your site and buy, although this can happen with sites like mine that covert more visitors into customers. Lead generation is about grabbing an email address but not through the traditional ‘newsletter’ angle. By offering a unique document such as tips sheet or report that the visitor can get for free, you can start to generate a relationship with your audience. You can also offer a first chapter free or a mini online course that works quite well. Lead generation, when implemented correctly will transform your business. Why? Because you’ll have a list of potential clients or customer who may buy from you again. This now means not only have you written a book, but you have a potential business model to work from. What other products can you sell to your list of leads and customer. This is a very powerful marketing tactic that has transformed my business and will for you too.